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xxxsteele

Goodbye FHM Philippines (Print Edition)

19 posts in this topic

Wala nang FHM magazine sa suking newstand ninyo next month:

 

Summit Media closes magazines' print editions
From ABS-CBN News

Posted at Apr 11 2018 10:34 PM | Updated as of Apr 12 2018 10:02 AM

After 23 years in the publishing industry, Summit Media is closing the print editions of magazines under its wing and is going fully digital.

Summit announced its digital transformation Wednesday, bidding farewell to its "magazine past" and closing the remaining print editions of its brands Cosmopolitan Philippines, Preview, Yes Magazine, Top Gear, FHM and Town and Country.

"As we embark on our new journey towards a wholly digital future, we look back at the values that made us successful, and one thing that stands out is our respect for our audiences," Summit Media president Lisa Gokongwei-Cheng said in a statement.

"Today, we embrace the way our highly connected audiences now prefer to consume content. As we follow them from print to digital, we will continue our relentless pursuit and delivery of quality, up-to-the minute content and a dynamic and engaging editorial experience—this time, aided by data, which now pervades and informs many of our editorial decisions," she added.

"Being highly data-informed arms us with an even better understanding of our audiences, enabling us to create more stories that appeal to their minds and passions, and empowering us to help our advertisers craft effective messages relevant to their audiences. In the past three years, Summit Media has become the leading creator of digital native advertising content in the country, generating more volume than all our competitors combined. On top of this transformation, the company’s other pillars, Outside of Home (OOH) media, book publishing, and content marketing remain robust," Gokongwei-Cheng said.

"Summit Media was born auspiciously in an era of pulp and ink. We will always owe a debt of gratitude to the medium, to the brilliant teams whose dedication and efforts created magazines that excelled in that landscape, to the generations of loyal readers who not only supported their favorite brands but even imbibed their tenets and values, and to our advertisers, without whose partnership with and belief in us we would not have succeeded. Moving forward and into the future, we are excited as we continue to reinvent ourselves to become an even more compelling destination in a digital era where opportunities abound,” she added.

 

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Hindi mo naman masisisi kung magiging full digital sila dahil karamihan ng mga photos ng mga models na gusto mong hanapin e madali mong mahanap sa internet. Kaya lang maganda parin ang silbi ng hard copy for archiving and collecting purposes.

 

Kala ko tuloy magsasara na sila.

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Mahirap din kasi pag hard copies. Aside from space considerations, paper degradation (creases, disoloration) din is a major concern. At least eco-friendly din. :)

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Issue din siguro is wala din maganda ng content sa FHM, unlike dati. More like traditional mag na lang siya. Naalala ko dati nakakuha pa ako ng GTA IV dito sa mag nila. Diana Menezes pa cover nun.

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It's kinda sad that the end of the collectible era of magazines are now over. This might be due to the recent changes on how we consume media and how fast we have access to it. Still, it's kinda sad

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4 hours ago, GoryTonio said:

Issue din siguro is wala din maganda ng content sa FHM, unlike dati. 

I agree. Parang beauty mag na mga layout nila recently. Then again, even before, mas ok pa actually sa akin yung maxim philippines. Mas nauna nga lang nag-fold.

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Aside sa readership, mas konti na rin advertisers sa print ngayon. It's inevitable really. Next in line na yung mga news papers.

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since 2017 di nadin ako nabili i just wait for torrents at dina download ko nalang to and yun nga iba na content malayo sa dati wala nadin ladies confession 

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Hard copies needs proper storage unlike digital one. U just need a bigger memory card to fit everything there. I dont know about this one but environmentally wise. Theyre doing something right. 

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The digital age has arrived! Let's all shift to LUR mag and enjoy digital contents with much more daring models. :APS_thumbsup:

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since wla na hardcopy ung FHM might as well mabenta ko na collections ko of FHM, nakaimbak na lng sa cabinet ko nakaplace ng maayos by year issue

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